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The 6 (+1) good reasons to launch a Dift Challenge in 2026
The 6 (+1) good reasons to launch a Dift Challenge in 2026
At the start of this year, fundraising and communication managers of associations are planning the key highlights of 2026... Calls for donations, sharing the annual report, advocacy, highlighting field actions, following up with volunteers… there is no shortage of priorities! At the same time, the pressure on teams continues to increase: with falling grants and successive budget cuts, it is becoming essential to innovate in order to continue fundraising with reduced resources. That is why, together with Dift, we have created a turnkey solution to boost fundraising: the Dift Challenge. A Dift Challenge is a gamified peer-to-peer fundraising campaign (meaning it relies on the association's close community). An accelerator for many associations in 2026.
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Have you thought about activating this fundraising campaign for this year?
Here are 6 great reasons to get started with Dift!
1. Diversifying fundraising sources #hybridization
Relying on 1 or 2 revenue sources (grants, sponsorship) poses a risk of vulnerability if one of them is withdrawn. In this context, many associations want to hybridize their model, particularly by developing fundraising from the general public.
But to develop their fundraising from the general public, many associations do not have the resources to mobilize an agency or internal resources, and do not necessarily know where to start.
The Dift Challenge addresses this challenge: without additional resources, you mobilize your ecosystem of volunteers and employees to start or grow your public fundraising, with the complete support of Dift.
2. Boosting your donation appeal without a budget #booster
If you collect donations from the general public (for example, at the end of the year), your donor list and your creative ideas to stand out are gradually running dry. Beyond the thousands or tens of thousands of € raised each year, how can you strengthen your fundraising without blowing the marketing budget?
Because you rely on your most active supporters, a Dift Challenge allows you to boost the visibility and conversion rate of your fundraising without marketing investment:
90% of fundraisers share their prize pool on social media, giving you free exposure to their network
46% of people donate when a loved one asks them (5 times more than the 10% usually observed during institutional donation appeals)
3. Renewing your donor base #acquisition
In France, the median age of donors is 60. Acquiring a new donor is expensive and it often takes months to go from collecting a simple email to receiving a first donation. The Dift Challenge offers 2 (major) advantages in terms of donor acquisition:
More than 70% of donations collected come from new donors: thanks to the mobilization of your closest supporters, you reach new contacts who were not in your contact database and gain an effective acquisition source, which immediately leads to a first donation
You attract a younger and more digital audience than through traditional activations, due to a solicitation method that starts from messaging & social networks
4. Taking advantage of a key moment or international day #mobilize
Do you have a key moment (announcement, opening of a branch, AGM, volunteer meeting...)? An international day aligned with your mission?
These are perfect opportunities to launch a Dift challenge: around this key event, the challenge will create a collective dynamic. This will help each fundraiser to take ownership of the initiative and share it around them.
⇒ 🖇️ Discover key dates to launch a Dift challenge here 🖇️
5. (Daring to) ask your community for help #together
Have you ever asked your volunteers and close supporters to fundraise?
It is a real untapped resource! Many of your supporters are not necessarily available to travel or help on the ground, but would be delighted to help remotely with fundraising. In particular, some have significant professional and family networks.
Dift creates the collective framework to make this opportunity simple for everyone, much to the delight of the fundraisers! The majority of fundraisers spend between 1 and 2 hours on the Challenge, and 100% recommend the experience 5/5.
6. Engaging your group of volunteers #teambuilding
Launching a Dift challenge also means creating a new, fresh internal activity, a new unifying moment of mobilization that makes people proud.
You invite your volunteers and members to become ambassadors of your actions, with a motivating collective goal and a healthy, fun competition. There is joy in watching donations grow, and in setting a challenge among volunteer "peers"!
(+1.) Because waiting until 2027 to launch your first fundraising Challenge is not as good as doing it in 2026
Just saying ...
Did you recognize yourself in one of these challenges?
Dift is here to discuss this with you. To schedule a Dift Challenge for 2026 without delay, contact us!
Have you thought about activating this fundraising campaign for this year?
Here are 6 great reasons to get started with Dift!
1. Diversifying fundraising sources #hybridization
Relying on 1 or 2 revenue sources (grants, sponsorship) poses a risk of vulnerability if one of them is withdrawn. In this context, many associations want to hybridize their model, particularly by developing fundraising from the general public.
But to develop their fundraising from the general public, many associations do not have the resources to mobilize an agency or internal resources, and do not necessarily know where to start.
The Dift Challenge addresses this challenge: without additional resources, you mobilize your ecosystem of volunteers and employees to start or grow your public fundraising, with the complete support of Dift.
2. Boosting your donation appeal without a budget #booster
If you collect donations from the general public (for example, at the end of the year), your donor list and your creative ideas to stand out are gradually running dry. Beyond the thousands or tens of thousands of € raised each year, how can you strengthen your fundraising without blowing the marketing budget?
Because you rely on your most active supporters, a Dift Challenge allows you to boost the visibility and conversion rate of your fundraising without marketing investment:
90% of fundraisers share their prize pool on social media, giving you free exposure to their network
46% of people donate when a loved one asks them (5 times more than the 10% usually observed during institutional donation appeals)
3. Renewing your donor base #acquisition
In France, the median age of donors is 60. Acquiring a new donor is expensive and it often takes months to go from collecting a simple email to receiving a first donation. The Dift Challenge offers 2 (major) advantages in terms of donor acquisition:
More than 70% of donations collected come from new donors: thanks to the mobilization of your closest supporters, you reach new contacts who were not in your contact database and gain an effective acquisition source, which immediately leads to a first donation
You attract a younger and more digital audience than through traditional activations, due to a solicitation method that starts from messaging & social networks
4. Taking advantage of a key moment or international day #mobilize
Do you have a key moment (announcement, opening of a branch, AGM, volunteer meeting...)? An international day aligned with your mission?
These are perfect opportunities to launch a Dift challenge: around this key event, the challenge will create a collective dynamic. This will help each fundraiser to take ownership of the initiative and share it around them.
⇒ 🖇️ Discover key dates to launch a Dift challenge here 🖇️
5. (Daring to) ask your community for help #together
Have you ever asked your volunteers and close supporters to fundraise?
It is a real untapped resource! Many of your supporters are not necessarily available to travel or help on the ground, but would be delighted to help remotely with fundraising. In particular, some have significant professional and family networks.
Dift creates the collective framework to make this opportunity simple for everyone, much to the delight of the fundraisers! The majority of fundraisers spend between 1 and 2 hours on the Challenge, and 100% recommend the experience 5/5.
6. Engaging your group of volunteers #teambuilding
Launching a Dift challenge also means creating a new, fresh internal activity, a new unifying moment of mobilization that makes people proud.
You invite your volunteers and members to become ambassadors of your actions, with a motivating collective goal and a healthy, fun competition. There is joy in watching donations grow, and in setting a challenge among volunteer "peers"!
(+1.) Because waiting until 2027 to launch your first fundraising Challenge is not as good as doing it in 2026
Just saying ...
Did you recognize yourself in one of these challenges?
Dift is here to discuss this with you. To schedule a Dift Challenge for 2026 without delay, contact us!
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